This shampoo is specially formulated for curly girls with a tighter curl-coily, curly, springy curls with a thicker texture. While the wavy curl works on my Christina's hair, this product is perfect for me, mama, who is of African American descent.
Like all our shampoos and conditioners, we made this shampoo from natural and organic ingredients, including just a hint of linalool, an oil found in plants like cinnamon and mint, for a mild fresh scent.
Our products aren't created in a lab by guys in white coats. They're based on our own research with real people.
We talked with many women with the same type of hair-women of many different ethnicities. We talked not only with african american girls, but also with Mediterranean and Indian curly girls and every mix in between. We asked them what their main issues were with their current shampoo and conditioner. Again and again we heard two things:
- * First, their hair lacked moisture and softness.
- * Second, their hair lacked curl definition.
So, that’s what we focused on: moisture and definition.
Among a lot of other questions, we asked our lovely test group what shampoo and conditioner they were currently using, and we discovered that even the women who were using specialty shampoos for black hair used products with sulfates. So, we knew right from the get-go that eliminating the sulfates would be a major improvement.
We kept testing and tweaking to get the right consistency and feel, and kept trying every new formulation out on our test girls. After a gazillion back-and-forths and tweaks, we finally got it just right. I love it, the girls loved it, and so will you!
Cruelty Free: No animal testing